![]() ![]() ![]() GIF, which stands for graphics interchange format, is a short, repeating video without sound. mov files, which are standard for Apple’s QuickTime. This is often the default video output for smartphones. Instagram can accept uploaded video content in three formats. They allow swiping within the posts to see the next piece of content. Instagram carousel posts appear in the regular feed, but contain multiple images or videos in one entry. Reels live in a separate tab on your profile page, between the Instagram grid tab and the Instagram Video tab. ![]() They can be up to 60 seconds long and you can add music, graphics, and text to them. Reels are videos that appear in the main news feed but expand to be full screen when you tap them. Stories can only be 15 seconds long, but Instagram automatically slices longer videos into 15-second stories. They’re the most-watched content on Instagram. Stories are short videos that disappear from your public profile after 24 hours. They will remain public unless you delete them or make them private. Instagram Videos can be up to 60 seconds long unless they’re advertising-supported content, which can only be 15 seconds long. These videos appear in your personal feed alongside your other posts, but they also have their own home in the Instagram Video tab. In 2021, Instagram combined standard videos that appear in your feed with IGTV to create Instagram Video. Here’s a breakdown, with ideal technical specs and the typical purpose for each.Īspect ratio: 9:16 (16:9 in landscape mode) Not only does this help create optimized content, but you can also use it to keep your video schedule consistent.As of 2021, Instagram offers four major categories of video posts. With SocialPilot, you can create and schedule native videos on YouTube, Facebook, Instagram, Linkedin, Twitter, and more from a single dashboard. This is why it pays to get all the help you can get, especially from a tool like SocialPilot that can help create an automated posting calendar, automate your scheduling, sync with your drives for easy access, and edit your thumbnails, etc on the dashboard and more. Marketers know that videos are the most engaging piece of content these days and therefore it’s important for them to create and execute these videos as much as possible in order for their brand to grow.īut video strategy and content creation is no simple task, it requires an idea, content, time, and workforce. Facebook boasts of having 8 billion video views on its platform every day, while Instagram stories get 500 million views. It’s clear that video is king on social media channels. SocialPilot’s Native Video Publishing Suite Shared videos have an orientation of either landscape or portrait. These are the videos shared by your friends and brands. It is one of the most common forms of videos on Facebook. Shared videos ‘autoplay’ in your News Feed. Let’s dive straight into each video format available on Facebook and its required dimensions. There are numerous types of videos that can be shared on Facebook, but each has a different dimension. Video posts get at least 59% more engagement than other post types. Here we have compiled an all-in-one guide that’ll keep you updated with the latest video dimensions and sizes as per each social media platform.Įxcited to improvise your video marketing efforts? That’s why it’s more important than ever to ensure that you complement the quality of your videos with platform-appropriate dimensions and sizes as a marketer. ![]() They are effective in conveying any information in an appealing manner.Īnd now that producing quality videos doesn’t require regressive skillset and logrolling efforts, it has become the most anticipated form of online content.īut often, we end up with a compromised engagement just because every social platform follows varied dimensions of video posts. Whether it’s Instagram or Facebook, videos have been dominating the social media landscape. Several brands and individuals are intensively creating video content to engage with their followers. The popularity of video marketing is already at its pinnacle. ![]()
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